FOR THE THOUGHT BEFORE THE BRIEF.You don’t
You don’t
need the
whole idea.
A sentence. A feeling. Something you wish existed. Give it somewhere to begin.
Intent capture & concept development · Proposed product direction
A FIRST SHAPEEnough to
Enough to
take a next step.
THE STARTING THOUGHT
I want to make learning a new process feel less like reading a manual.
MAKE IT SPECIFIC
Who is this for, and what would you like them to understand, feel or do?
MAKE IT SMALL ENOUGH TO TRY
Describe one moment that would show the idea working. What could you make to test that moment?
A little clarity goes a long way.
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